Post by account_disabled on Mar 12, 2024 3:10:50 GMT -5
Google has a new fine. Now this comes from the European Union's free competition regulator, who imposed a fine of 1.49 billion euros on Google for considering that it was preventing fair competition for its rivals in advertising that appears in searches.
This is the third sanction that the European Commission imposes on Google, in two years. The total of these fines amounts to 9.3 billion dollars.
In a statement, the European Commission said that this fine represents 1.29% of Google's business volume in 2018.
“Google has consolidated its dominance in internet search advertising and protected itself against competitive pressure by imposing anti-competitive contractual restrictions on third-party websites,” said European Competition Commissioner Margrethe Vestager.
This is a fact that is affecting web pages, as France Mobile Number List well as newspapers or travel sites, with a function that produces search results and advertisements. Google's AdSense for Search provides these ads.
This is the third sanction that the European Commission imposes on Google, in two years.
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The Commission previously ordered Google to pay $4.9 billion for thwarting competitors. In 2017, it fined Google $2.7 billion for using its search engine to direct consumers to its own shopping platform.
A few days ago, Google said on its blog that it was making additional changes to its service based on feedback from the EU.
Anti-competitive practices
Among the practices that Google carried out was preventing publishers from including competitors' ads on their search results pages, forcing them to reserve the best spaces on their search results pages for Google ads.
They were also required to seek written approval from Google before making changes to how all rival ads were displayed.
That sanction came after a fine of 2.42 billion euros in 2017 that considered that the American company gave advantages to its services over competitors by promoting its own comparison shopping service in its search results.
It was a record fine, however, the amount is not unattainable for Google since this is generated in a little more than two weeks.
On this occasion, Competition Commissioner Margrethe Vestager said that Google imposed "restrictive clauses" in contracts with third-party websites that prevented its rivals from placing their own search-related ads on them.
The EC investigation showed that since 2006, Google included exclusivity clauses in its contracts, prohibiting websites from placing any competitor's search ads on their search results pages.
This is the third sanction that the European Commission imposes on Google, in two years. The total of these fines amounts to 9.3 billion dollars.
In a statement, the European Commission said that this fine represents 1.29% of Google's business volume in 2018.
“Google has consolidated its dominance in internet search advertising and protected itself against competitive pressure by imposing anti-competitive contractual restrictions on third-party websites,” said European Competition Commissioner Margrethe Vestager.
This is a fact that is affecting web pages, as France Mobile Number List well as newspapers or travel sites, with a function that produces search results and advertisements. Google's AdSense for Search provides these ads.
This is the third sanction that the European Commission imposes on Google, in two years.
Tweet this phrase.
They sue Google and Twitter for collecting data from minors
The Commission previously ordered Google to pay $4.9 billion for thwarting competitors. In 2017, it fined Google $2.7 billion for using its search engine to direct consumers to its own shopping platform.
A few days ago, Google said on its blog that it was making additional changes to its service based on feedback from the EU.
Anti-competitive practices
Among the practices that Google carried out was preventing publishers from including competitors' ads on their search results pages, forcing them to reserve the best spaces on their search results pages for Google ads.
They were also required to seek written approval from Google before making changes to how all rival ads were displayed.
That sanction came after a fine of 2.42 billion euros in 2017 that considered that the American company gave advantages to its services over competitors by promoting its own comparison shopping service in its search results.
It was a record fine, however, the amount is not unattainable for Google since this is generated in a little more than two weeks.
On this occasion, Competition Commissioner Margrethe Vestager said that Google imposed "restrictive clauses" in contracts with third-party websites that prevented its rivals from placing their own search-related ads on them.
The EC investigation showed that since 2006, Google included exclusivity clauses in its contracts, prohibiting websites from placing any competitor's search ads on their search results pages.